Karina Guzman

I grew up in Southern California, always having a love for fashion. After working in retail and being promoted up to visual merchandiser, I realized that putting together outfits was my passion.

This passion of mine made me realize how much I love styling as a career, and since then, I’ve been absorbing hundreds of different stylists’ takes on new seasons, new trends, and new themes.

After working for just a few months as a sample coordinator at Boot Barn, I was able to be promoted to Junior Stylist, where I was able to start helping to style our models, even going to locations like Wyoming and San Francisco for on-site photoshoots, later being promoted again from Junior Stylist to Stylist.

Now, I'm helping lead shoots for both our core brands and partner brands, styling pieces that showcase the cowboy/cowgirl lifestyle that's showing itself again in every single part of pop culture.